Podcast
Episode 38: Navigating the Transition from Service-based to Product-Based Company with Ollie Smeenk, Co-CEO at SODAQ
September 15, 2022
28 minutes
In this episode of Over the Air – IoT, Connected Devices, & the Journey, Ryan Prosser, CEO of Very is joined by Ollie Smeenk, Co-CEO at SODAQ. They talk about how SODAQ is transitioning from being a service-based company to becoming successful as a product-based company. They examine the approaches and challenges involved in shifting to a sustainable IoT company, finding the best use cases that fit its low-power technologies, selecting the best people, and determining the perfect blend of management, sales, and change.
They cover:
- [01:35 – 04:10] The background around the SODAQ’s shift from a service-based to product-based company
- [05:05 – 06:40] The challenges of transitioning into a product-based mindset
- [07:32 – 08:50] Focusing on aligning the different departments towards change
- [10:50 – 11:25] The challenge of aligning operations to the transitioning process
- [11:30 – 12:25] Hiring the right people
- [15:05 – 16:30] Conceptualizing a product-market fit for SODAQ’s low-power IoT technologies
- [16:35 – 17:20] Advantage of solar-powered asset tracking solutions
- [17:45 – 18:40] SODAQ’s products and use cases
- [21:55 – 22:50] HOT TAKES: The importance of company culture
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Hosted by: Ryan Prosser
CEO at Very
As Very's CEO, Ryan collaborates daily with product, sales, and marketing to deliver the IoT solutions our clients look for. He is also a champion for our culture, fostering transparency and efficiency across our distributed team.