Skip to content


Episode 38: Navigating the Transition from Service-based to Product-Based Company with Ollie Smeenk, Co-CEO at SODAQ


with Ollie Smeenk


September 15, 2022

28 minutes

In this episode of Over the Air – IoT, Connected Devices, & the Journey, Ryan Prosser, CEO of Very is joined by Ollie Smeenk, Co-CEO at SODAQ. They talk about how SODAQ is transitioning from being a service-based company to becoming successful as a product-based company. They examine the approaches and challenges involved in shifting to a sustainable IoT company, finding the best use cases that fit its low-power technologies, selecting the best people, and determining the perfect blend of management, sales, and change.

They cover:

  • [01:35 – 04:10] The background around the SODAQ’s shift from a service-based to product-based company
  • [05:05 – 06:40] The challenges of transitioning into a product-based mindset
  • [07:32 – 08:50] Focusing on aligning the different departments towards change
  • [10:50 – 11:25] The challenge of aligning operations to the transitioning process
  • [11:30 – 12:25] Hiring the right people
  • [15:05 – 16:30] Conceptualizing a product-market fit for SODAQ’s low-power IoT technologies
  • [16:35 – 17:20] Advantage of solar-powered asset tracking solutions
  • [17:45 – 18:40] SODAQ’s products and use cases
  • [21:55 – 22:50] HOT TAKES: The importance of company culture

Never miss an episode of Over The Air by subscribing wherever you listen to podcasts.


Hosted by: Ryan Prosser

CEO at Very

As Very's CEO, Ryan collaborates daily with product, sales, and marketing to deliver the IoT solutions our clients look for. He is also a champion for our culture, fostering transparency and efficiency across our distributed team.