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Episode 71 – Digital Transformation: From Tractors to Autonomous Agriculture


with Jorge Heruad

December 21, 2023

18 minutes

In this episode of IoT Podcast: Over the Air, Ryan Prosser, CEO of Very, is joined by Jorge Heraud, VP of Automation and Autonomy at John Deere. They delve into the transformative impact of IoT and automation in agriculture. Jorge outlines John Deere’s strides in autonomy, enabling tractors to perform tasks independently while farmers monitor progress remotely. They explore precision farming tools like See & Spray, discussing how these innovations optimize resource usage, reduce environmental impact, and enhance farming efficiency.

Jorge Heraud is the Vice President of Automation and Autonomy for John Deere, a group in charge of delivering big innovations that improve food production, such as the new Autonomous tractor that was introduced or See & Spray Ultimate, a product that uses computer vision and machine learning to reduce herbicide spray. In 2011, Jorge co-founded and became the CEO of Blue River Technology, a company acquired by John Deere in 2017 (now run as an independent subsidiary) specializing in computer vision, machine learning, and robotics for farming.

They cover:

πŸ‘‰ 05:00 – The evolution of technology in agriculture

πŸ‘‰ 08:16 – Exploring John Deere’s autonomous tractor systems

πŸ‘‰ 09:42 – Precision agriculture tools like See & Spray

πŸ‘‰ 10:00 – Use of machine learning and computer vision in agriculture.

πŸ‘‰ 10:25 – Optimizing resource usage and reducing chemical inputs in farming

πŸ‘‰ 11:49 – Challenges faced in implementing new agricultural technologies

πŸ‘‰ 13:30 – The practicality of making existing methods more efficient

πŸ‘‰ 20:05 – The advantage of private land for autonomous operations

πŸ‘‰ 24:34 – Partnerships with tech companies like Weights & Biases and Labelbox

πŸ‘‰ 22:00 – The excitement and challenges of advancing autonomy in farming.

πŸ‘‰ 23:20 – Reducing CO2 emissions and nitrogen usage in farming

If you’re interested in the transformative impact of IoT and automation in agriculture and how it optimizes resource usage, reduces environmental impact, and enhances farming efficiency, tune into this episode of IoT Podcast: Over the Air.

About the Show

β€œIoT Podcast: Over the Air” is a podcast that features unfiltered conversations with executives about their IoT journeys β€” the mistakes they made, the lessons they learned, and what they wished they’d known when they started. In each episode of Over the Air, our expert guests will make bold predictions, reveal unpopular opinions, and share stories you won’t hear anywhere else.

Buyers Guide β€“ How to Choose the Right IoT Company: Very

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DISCOVER MORE INSIGHTS: Find out how Very helped SUN Automation develop a groundbreaking anomaly detection solution using advanced data analytics and machine learning.


Hosted by: Ryan Prosser

CEO at Very

As Very's CEO, Ryan collaborates daily with product, sales, and marketing to deliver the IoT solutions our clients look for. He is also a champion for our culture, fostering transparency and efficiency across our distributed team.