Siobhain O’Reilly
Sr. Manager Content Marketing
Alberta, Canada
As a Senior Content Manager at Very, Siobhain leads our content marketing initiatives, working closely with Marketing leadership and the Marketing team as a whole, along with Very’s subject matter experts, to deliver high-quality content. She oversees strategy, optimization, freelance resources and production across multiple channels, ensuring alignment with the Very brand.
Siobhain is a seasoned B2B and B2C content marketer, writer and creative leader with extensive experience in digital, broadcast, direct marketing, and email marketing.
Her expertise as a writer and content creator extends across various mediums, including digital, print, broadcast, social media, corporate communications, direct marketing, and brand-building. Siobhain is adept at mapping content to the customer journey, from awareness and conversion to retention.
Siobhain holds a Degree in Advertising and Public Relations from MacEwan University.
With diverse experience spanning advertising agencies, insurance, software development, finance, and more, Siobhain excels in scaling content teams and enhancing capabilities to drive business growth. Siobhain has successfully built content teams from the ground up at two start-ups, implementing effective workflows, reporting processes, and approval mechanisms, resulting in substantial revenue increases through strategic content activities.
Siobhain’s impactful work has garnered recognition from prestigious industry award shows, including the Canadian Marketing Association, W3 Awards, John Caples Awards, ACE Awards, NAMMU, CAPMA Promo Awards, Communicator Awards, and more.
Siobhain is not only a lover of interior design but also a dedicated thrifter, always on the lookout for hidden gems and mid-century modern decor and art. Outside of her creative pursuits, Siobhain is also a Reiki master and a former member of the Canadian Mixed Dragonboat team that competed at the European Dragonboat Championships.
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