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Kristen van Laren

Director of Demand Generation

Ontario, Canada

As the Director of Demand Generation, Kristen collaborates closely with cross-functional GTM teams to develop an efficient and adaptable demand generation system. Her efforts focus on generating consistent leads, boosting sales pipeline, and fueling overall business growth.

Kristen van Laren
Kristen van Laren

At Very, Kristen brings her expertise as an entrepreneurial-minded Marketing Director specializing in B2B demand generation. With a strong track record of driving revenue and implementing effective strategies, Kristen’s passion lies in fostering collaboration, innovative thinking, and boosting team morale. Her specialties encompass a wide range of areas including demand and revenue generation, digital strategy, SEO, content marketing, conversion rate optimization, email campaigns, lead nurturing, data-driven marketing, goal planning, and reporting. She has a passion for collaboration, outside-of-the-box thinking and elevating team morale through tenacity, leadership and grit.


Kristen holds both a Bachelor of Arts (Honours) degree in Social & Political History from Queen’s University and a Graduate Certificate in Interactive Marketing Communications from St. Lawrence College.

Industry Experience

Kristen is a seasoned Marketing Director with over a decade of diverse experience spanning various industries, including agency and in-house, focusing primarily on B2B technology and SaaS companies. Throughout her career, she has developed and managed global B2B and demand generation marketing programs, focusing on strategic planning, setting KPI goals, budget management, execution, and ROI tracking helping companies achieve top-line objectives.


Kristen is a master in building scalable, repeatable demand gen programs and campaigns that reach the right targets in the right part of the sales funnel at the right time. She also brings a wealth of expertise in leveraging marketing automation platforms like HubSpot, providing comprehensive support to businesses throughout the entire lifecycle across industry-leading technology platforms.


Kristen loves anything she can do outside – especially with her husband and two small kids. When she’s not busy with her kids, she enjoys cooking her favorite Greek family recipes and baking.

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