Jairo Sierra

Jairo brings nearly a decade of experience in digital marketing and web development to the Very team. His passion lies in staying at the forefront of digital trends, exploring cutting-edge technologies, and fostering innovation and entrepreneurship. Throughout his career, Jairo has honed his skills in delivering creative and forward-thinking leadership, thriving in collaborative team environments. His expertise spans various facets of digital marketing, with a focus on SEM, Social Media, and Growth Marketing.

Jairo holds a Bachelor of Business Administration (BBA) from the Universidad de La Sabana and a Master’s Degree in Marketing (MSc.) from Universidad Externado de Colombia. Additionally, he has earned Google Certifications in Google Search, Video, Analytics, and Display. He is also currently completing a Professional Certificate in Digital Transformation from MIT.

Jairo brings a wealth of marketing experience that spans diverse industries. He has served as a Digital Marketing Professor at the Universidad Externado de Colombia, worked in Performance Marketing at Zoe Financial (NY), and held a role as a Digital Product Manager at Brand Media Digital. His journey includes developing and overseeing performance marketing strategies, crafting growth plans, and fostering strategic partnerships across financial services, education, and advertising services.

In his varied roles, Jairo has consistently approached marketing challenges with a focus on user acquisition. He collaborates with cross-functional teams to prioritize experiments and tests aimed at improving overall performance. His experience reflects a commitment to driving meaningful growth and navigating the unique dynamics of different industries.

In his downtime, Jairo loves staying active, whether it’s practicing martial arts (especially kickboxing and ninjutsu) or playing with his dogs. He’s also a gaming enthusiast and enjoys experimenting with new and delicious recipes in the kitchen.