Episode 39: Why IoT Has Been So Slow to Evolve with Don DeLoach, Co-founder of Rocket Wagon Venture Studios

In this episode of Over the Air – IoT, Connected Devices, & the Journey, Ryan Prosser, CEO of Very is joined by Don DeLoach, Co-founder of Rocket Wagon Venture Studios. They talk about the reasons behind the delayed advancement of IoT technology. They examine the development and deployment of IoT technology, how product-market fit is achieved in the market, and the significance of a well-balanced executive team in guaranteeing the long-term viability of a product.

They cover:

• [00:58] – What is Rocket Wagon all about?
• [02:45] – Where are we with the evolution of IoT
• [04:35] – Reasons why IoT has been so slow to evolve
• [05:55] – IoT devices and architecture: Data creation, consumption, and contextualization
• [08:55] – Metaverse and digital twins: The practical business implications
• [12:10] – Realizing the true benefit of IoT
• [12:46] – What is cyber-physical transformation
• [13:50] – The role of cyber-physical transformation in IoT evolution
• [15:05] – Rocket wagon’s role in enhancing business success
• [16:46] – Why don’t businesses get to product market fit
• [19:46] – How to attain a product-market fit
• [20:05] – The culture that enhances the product-market fit
• [24:35] – The role of a balanced executive team in achieving enabling environment for productivity
• [27:55] – Leveraging transformative data architecture for sustainable IoT
• [29:00] – Selling outcomes, not technology

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