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Episode 39: Why IoT Has Been So Slow to Evolve with Don DeLoach, Co-founder of Rocket Wagon Venture Studios


with Don DeLoach

Co-founder of Rocket Wagon Venture Studios

September 29, 2022

35 minutes

In this episode of Over the Air – IoT, Connected Devices, & the Journey, Ryan Prosser, CEO of Very is joined by Don DeLoach, Co-founder of Rocket Wagon Venture Studios. They talk about the reasons behind the delayed advancement of IoT technology. They examine the development and deployment of IoT technology, how product-market fit is achieved in the market, and the significance of a well-balanced executive team in guaranteeing the long-term viability of a product.

They cover:

  • [00:58] – What is Rocket Wagon all about?
  • [02:45] – Where are we with the evolution of IoT
  • [04:35] – Reasons why IoT has been so slow to evolve
  • [05:55] – IoT devices and architecture: Data creation, consumption, and contextualization
  • [08:55] – Metaverse and digital twins: The practical business implications
  • [12:10] – Realizing the true benefit of IoT
  • [12:46] – What is cyber-physical transformation
  • [13:50] – The role of cyber-physical transformation in IoT evolution
  • [15:05] – Rocket wagon’s role in enhancing business success
  • [16:46] – Why don’t businesses get to product market fit
  • [19:46] – How to attain a product-market fit
  • [20:05] – The culture that enhances the product-market fit
  • [24:35] – The role of a balanced executive team in achieving enabling environment for productivity
  • [27:55] – Leveraging transformative data architecture for sustainable IoT
  • [29:00] – Selling outcomes, not technology

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Hosted by: Ryan Prosser

CEO at Very

As Very's CEO, Ryan collaborates daily with product, sales, and marketing to deliver the IoT solutions our clients look for. He is also a champion for our culture, fostering transparency and efficiency across our distributed team.