Skip to content


Episode 40 – Converting to “Robotics-as-a-Service”


with Michael Senske

Chairman & CEO of Pearson Packaging Systems

October 13, 2022

30 minutes

In this episode of Over the Air – IoT, Connected Devices, & the Journey, Ryan Prosser, CEO of Very is joined by Michael Senske, Chairman & CEO of Pearson Packaging Systems. They discuss how Pearson Packaging Systems employs a framework to deliver much better service with new ways for customers to pay for its end-of-line packaging equipment. They also investigate machinery-as-a-service and its potential for producing commercial value, enabling manufacturers to gradually employ automation without making a major initial investment in specialized machinery.

They cover:

  • [01:55 -02:55] A background of Pearson Packaging pivot
  • [04:15 – 05:00] Navigating changing customer needs
  • [06:00 – 07:00] CEO’s role in driving growth and substantial solutions
  • [08:36 – 09:41] Navigating a post-core competency world
  • [10:34 – 11:47] The importance of leveraging product management procedures
  • [12:31 – 15:30] Adapting to a service-based model
  • [16:34 – 18:30] Lessons for companies that want to pivot
  • [19:02 – 21:25] Attaining product-market fit
  • [22:33 – 25:00] The role of customer insights in meeting future customer needs
  • [25:00 – 25:40] Designing enduring and flexible solutions
  • [26:48 – 29:30] The future of Pearson Packaging Systems

About the Show

“Over the Air” is a podcast that features unfiltered conversations with executives about their IoT journeys. We cover the mistakes they made, the lessons they learned, and what they wished they’d known when they started. In each episode of Over the Air, our expert guests share their insights and stories you won’t hear anywhere else.

Buyers Guide – How to Choose the Right IoT Company: Very

Subscribe here

👉 YouTube

👉 Apple Podcasts 



DISCOVER MORE INSIGHTS: Find out how Very helped Tattlebox improve their product-market fit with rapid IoT prototyping.


Hosted by: Ryan Prosser

CEO at Very

As Very's CEO, Ryan collaborates daily with product, sales, and marketing to deliver the IoT solutions our clients look for. He is also a champion for our culture, fostering transparency and efficiency across our distributed team.