Episode 38: Navigating the Transition from Service-based to Product-Based Company with Ollie Smeenk, Co-CEO at SODAQ

In this episode of Over the Air – IoT, Connected Devices, & the Journey, Ryan Prosser, CEO of Very is joined by Ollie Smeenk, Co-CEO at SODAQ. They talk about how SODAQ is transitioning from being a service-based company to becoming successful as a product-based company. They examine the approaches and challenges involved in shifting to a sustainable IoT company, finding the best use cases that fit its low-power technologies, selecting the best people, and determining the perfect blend of management, sales, and change.

They cover:

• [01:35 – 04:10] The background around the SODAQ’s shift from a service-based to product-based company
• [05:05 – 06:40] The challenges of transitioning into a product-based mindset
• [07:32 – 08:50] Focusing on aligning the different departments towards change
• [10:50 – 11:25] The challenge of aligning operations to the transitioning process
• [11:30 – 12:25] Hiring the right people
• [15:05 – 16:30] Conceptualizing a product-market fit for SODAQ’s low-power IoT technologies
• [16:35 – 17:20] Advantage of solar-powered asset tracking solutions
• [17:45 – 18:40] SODAQ’s products and use cases
• [21:55 – 22:50] HOT TAKES: The importance of company culture

About the Show

“Over the Air” is a podcast that features unfiltered conversations with executives about their IoT journeys. We cover the mistakes they made, the lessons they learned, and what they wished they’d known when they started. In each episode of Over the Air, our expert guests share their insights and stories you won’t hear anywhere else.

Buyers Guide – How to Choose the Right IoT Company: Very

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DISCOVER MORE INSIGHTS: Find out how Very helped Tattlebox improve their product-market fit with rapid IoT prototyping.