Episode 39: Why IoT Has Been So Slow to Evolve with Don DeLoach, Co-founder of Rocket Wagon Venture Studios

In this episode of Over the Air – IoT, Connected Devices, & the Journey, Ryan Prosser, CEO of Very is joined by Don DeLoach, Co-founder of Rocket Wagon Venture Studios. They talk about the reasons behind the delayed advancement of IoT technology. They examine the development and deployment of IoT technology, how product-market fit is achieved in the market, and the significance of a well-balanced executive team in guaranteeing the long-term viability of a product.

They cover:

• [00:58] – What is Rocket Wagon all about?
• [02:45] – Where are we with the evolution of IoT
• [04:35] – Reasons why IoT has been so slow to evolve
• [05:55] – IoT devices and architecture: Data creation, consumption, and contextualization
• [08:55] – Metaverse and digital twins: The practical business implications
• [12:10] – Realizing the true benefit of IoT
• [12:46] – What is cyber-physical transformation
• [13:50] – The role of cyber-physical transformation in IoT evolution
• [15:05] – Rocket wagon’s role in enhancing business success
• [16:46] – Why don’t businesses get to product market fit
• [19:46] – How to attain a product-market fit
• [20:05] – The culture that enhances the product-market fit
• [24:35] – The role of a balanced executive team in achieving enabling environment for productivity
• [27:55] – Leveraging transformative data architecture for sustainable IoT
• [29:00] – Selling outcomes, not technology

About the Show

“Over the Air” is a podcast that features unfiltered conversations with executives about their IoT journeys. We cover the mistakes they made, the lessons they learned, and what they wished they’d known when they started. In each episode of Over the Air, our expert guests share their insights and stories you won’t hear anywhere else.

Buyers Guide – How to Choose the Right IoT Company: Very

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DISCOVER MORE INSIGHTS: Find out how Very helped Tattlebox improve their product-market fit with rapid IoT prototyping.