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Adding Emotion and Ethics to AI-Enabled IoT Devices and Vehicles

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The Very Team

June 12, 2020

30 mins

Watch this video to hear Gabi Zijderveld, CMO of Affectiva, speak on, “Adding Emotion and Ethics to AI-Enabled IoT Devices and Vehicles.”

This talk originally aired on May 7, 2020.

About Gabi Zijderveld

Chief Marketing Officer, Affectiva

At Affectiva, Gabi is responsible for marketing and product strategy. She defined and built the technology category of Emotion AI (artificial emotional intelligence) and positioned Affectiva to dominate the space with a successful marketing strategy, including high-volume press coverage to drive industry awareness. Gabi also has led product management and the launch of Affectiva’s Automotive AI solution that is improving road safety and redefining the occupant experience. Today, she is an AI thought leader advocating for the ethical development and deployment of AI.

Gabi’s career in high tech spans two decades and reflects her hands-on passion for building new “stuff” — from products to markets, teams and ecosystems. She has held a variety of marketing, product management and international positions, leading product launches, go-to-market strategies and channel management for companies including ON Technology, Dragon Systems, Be Free, Centra and Segue Software. Prior to joining Affectiva, Gabi spent eight years at IBM, where she first led the product management team for the Tivoli Asset Management for IT and IT Financial Management portfolios, and then worldwide marketing for Linux and Open Virtualization across the IBM company. Gabi has a graduate degree in Art History and Archeology from Utrecht University in The Netherlands.

Twitter: @gabizij


About Affectiva
Affectiva is humanizing technology, building a world where technology understands people the way we understand one another. An MIT Media Lab spin-off, Affectiva created and defined the Emotion AI category. Built on deep learning, computer vision, speech science and massive amounts of real-world data, Affectiva’s technology can detect nuanced human emotions, complex cognitive states, activities, interactions and objects people use. In automotive, Affectiva’s in-cabin sensing AI is enabling leading car manufacturers, fleet managers and ridesharing companies to build next-generation mobility that adapts to complex human states. Affectiva’s technology is also used by 25 percent of the Fortune Global 500 companies to test consumer engagement with ads, videos and TV programming.

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