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Episode 59 – From B2C to B2B IoT with Davyeon Ross, Co-Founder & President at ShotTracker Inc


with Davyeon Ross

July 6, 2023

32 minutes

In the 59th episode of IoT Podcast: Over the Air, Ryan Prosser, CEO of Very, speaks with Davyeon Ross, Co-Founder and President at ShotTracker Inc. They discuss transitioning from a B2C company to a B2B IoT company. He further delves into the evolution of sensor-based technology and how it’s improving the game of basketball, bearing in mind the challenges faced over the years.   

Davyeon is an exceptional entrepreneur in the field of IoT. He has created groundbreaking solutions for the sports industry to address the difficulties of monitoring statistics. Over the course of four years, he successfully nurtured a startup from its inception to generating annual revenues exceeding $20 million, positioning it for a prosperous exit.

They cover:

👉 [02:00] Background of ShotTracker 

👉 [03:57] How the sensor-based technology works 

👉 [07:26] Transitioning from a B2C to a B2B IoT company 

👉 [12:40] Standing out from other B2C businesses in a competitive market 

👉 [15:22] Some technical issues solved with the IoT Innovation 

👉 [24:10] Incorporating the sensor chip into the game of basketball  

👉 [26:00] The fast rate of adoption of sensor-based technology in basketball  

👉 [29:48] The future for ShotTracker

👉 [31:14] Why baseball isn’t an idle business opportunity for the IoT technology 

👉 [33:07] New Innovations making waves in the Industry 

If you’re interested in transitioning from a B2C to a B2B IoT company and knowing how sensor-based technology has improved the game of basketball, tune into the 59th episode of IoT Podcast: Over the Air.

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Instructions on following, rating, and reviewing Over The Air are here.

About the Show

“IoT Podcast: Over the Air” is a podcast that features unfiltered conversations with executives about their IoT journeys — the mistakes they made, the lessons they learned, and what they wished they’d known when they started. In each episode of Over the Air, our expert guests will make bold predictions, reveal unpopular opinions, and share stories you won’t hear anywhere else.

Looking for help with your next IoT project? Connect with the Very team today!


Hosted by: Ryan Prosser

CEO at Very

As Very's CEO, Ryan collaborates daily with product, sales, and marketing to deliver the IoT solutions our clients look for. He is also a champion for our culture, fostering transparency and efficiency across our distributed team.