Podcast
Episode 42 – Leveraging Customer Relationships to Build Authentic IoT Products with Dave Crosby, Co-founder and CMO at WyzeLabs
November 10, 2022
37 minutes
In this episode of IoT Podcast: Over the Air, Ryan Prosser, CEO of Very is joined by Dave Crosby, Co-founder and CMO at WyzeLabs. They talk about how small brands can leverage evolving market dynamics to take on big brands, achieving business success for budget-friendly IoT cameras, as well as the role of customer relationships in product success.
Crosby left his job at Amazon, watched his daughter Claire become a mini-celebrity with more than a million subscribers on YouTube and two million followers on Facebook, helped her land television and movie appearances, competed himself as a singer on The Voice, and co-founded a tech company that sells budget-friendly smart home IoT products.
They cover:
👉 [01:39 – 02:20] – What is WyzeLabs all about?
👉 [03:05 – 07:55] – The narrative behind WyzeLabs founding
👉 [08:47 – 09:20] – Selecting the right product to focus on
👉 [09:35 – 11:25] – The role of customer relationships in product success
👉 [12:27 – 14:05] – Getting WyzeLabs running from level zero
👉 [16:10 – 19:45] – Dealing with margins that are too low
👉 [21:00 – 21:45] – Achieving profitability with products at scale
👉 [21:45 – 25:27] – Ensuring the business survives
👉 [27:11 – 28:14] – Deciding between SaaS and current business model
👉 [29:27 – 34:20] – What’s next for WyzeLabs
About the Show
“Over the Air” is a podcast that features unfiltered conversations with executives about their IoT journeys. We cover the mistakes they made, the lessons they learned, and what they wished they’d known when they started. In each episode of Over the Air, our expert guests share their insights and stories you won’t hear anywhere else.
Buyers Guide – How to Choose the Right IoT Company: Very
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DISCOVER MORE INSIGHTS: Find out how Very helped Hayward create a feature-rich IoT app that achieved stellar ratings and redefined customer engagement in the smart pool industry.
Hosted by: Ryan Prosser
CEO at Very
As Very's CEO, Ryan collaborates daily with product, sales, and marketing to deliver the IoT solutions our clients look for. He is also a champion for our culture, fostering transparency and efficiency across our distributed team.
