Google is going to purchase LYTRO for about $40 Million. 7 years before in 2011, Lytro took the wraps off the world’s first ‘light field’ camera, which is capable of focusing after a shot has been taken.
Well, before jumping into the story behind this news, lets just first know about what LYTRO actually is?
What is Lytro?
Lytro Inc. is a Privately held American Company which was founded in 2006 by Ren Ng who’s target market is Digital Cameras. The CEO of Lyrto Inc is Jason Rosenthal and its headquarter is working in the United States. Lytro Started shipping its first generation pocket-sized camera, capable of refocusing images after being taken on 29th February 2012.
Products of Lytro Inc are Original Lytro Light Field Camera, Lytro Illum, and Lytro Immerge.
Why is Google Connecting its self with Lytro?
Last week, Google Launch a new Application to present immersive pictures in Virtual reality with multi-camera Techniques to capture it. Google has a plan to enhance the market area by some professional and expert 3rd party.
Different resources inform us that for this purpose, Google chooses Lytro Inc. Because Lytro is expert in Light field cameras. One News reports the deal as an “asset sale” with Lytro in $40 Million. But other news said that deal’s price is Lower than $25 Million. The third news tells us that Lytro’s few workers do not agree to come with corporate Expertise.
Assets would probably include Lytro’s 59 patents related to light-field and other digital imaging technology. According to the “data from Pitchbook” in 2017, there were many investors which include Andreessen Horowitz, Foxconn, GV Qualcomm Ventures and many more.
Level of the deal is also not understandable because Emails sent to Google and Lytro receive no response or comment regarding the development.
What is Google aims to do with Lytro?
The aims of Google is not clear yet. But mostly, leaving the company may give Lytro the Potential to join and try its technology at one of the world’s best and biggest tech companies. The companies which control the development of the world ’s most vast used smartphone operating system.
Lytro CEO Jason Rosenthal wrote in a blog post at the time of its last funding, just over a year ago.
“We believe we have the opportunity to be the company that defines the production pipeline, technologies and quality standards for an entire next generation of content,”
Now, Just fold your arms and wait for this ambition’s result for Google. 🙂