“The increasing datafication of lives” I know it’s a fact of modern age and no one can deny this.
Well, World is turning into technology Hub. And this technological trend is changing several aspects of our life into computerized data and transforming this information into new forms of value.
Datafication is based on our real lives.
Before you get bored and think to go back 😀 I think I need to come to the exact topic.
What datafication actually is?
Let me sum up it first!
There are a lot of objects that are so big that they have the significance of everyone’s life, whether we want it or not.
And Big Data is one of those megatrends that will influence everyone in any way in 2018. The name (datafication) is kind of boring and techie but actually, it is not.
The basic purpose of this article is to explain the reason for this mega buzzword. Just get it!
Basically, how I define big data is “it refers to our ability to collect and analyze the large amounts of data we are now generating in the world.” It’s an ability to tackle the rapidly¬-expanding amounts of data is completely transforming our ability to understand the world and everything within it.
Datafication is the transformation of social action into online quantified data, thus allowing for real-time tracking and predictive analysis. If I make it more simple then “it is about taking previously hidden action and turning it into data, that can be monitored, tracked, analyzed and optimized in fact.
The basic idea behind the phrase ‘Big Data’ is that everything we do in our lives and which we are going to do leaves a digital form, which every one of we can use and analyze.
The advances in capturing and analyzing big data allow us to decode human DNA in minutes, find cures for deadly diseases, accurately predict human behavior, foil terrorist attacks, and pinpoint marketing efforts and so much more. And like most things, it can be used for good or evil, but more on that later.
As datafication becomes more common and the impact of peoples’ lives more widespread, the development of new frameworks for understanding is becoming increasingly necessary. In addition, datafication requires a significant scrutiny of several areas of any industry’s operation
You might think: what is going to be different?
This is the fact that companies and organizations have captured and analyzed data for long term.
Yes, you are thinking it right (Y)
Phenomenon of BIG DATA
But there are two things that are changing at the same time and are making the phenomenon of ‘big data’ real:
• The rate at which we are generating new data is frightening. I mean the datafication of our world is increasing so fast that it’s kind of scary.
• The time has changed our ability to analyze large and complex forms of data.
Activities based on datafication
And with the help of updated technologies, we have enabled lots of new ways of ‘datify’ our daily and basic activities.
I would quote some here:
• social platforms
• Insurance & Banking
• Customer relationship management
• Human resources.
• Hiring and recruitment.
• Social science research.
• Datafying Cities and many more.
Here how can we forget Netflix?
Netflix is an internet streaming media provider, is a bright example of the datafication process. It provides services in more than 40 countries and 33 million streaming members.
Now, making it less complex 😀 let’s find out some characteristics of “Big Data.”
Characteristics of BIG DATA (5-V)
Those 5V are here:
Accurate analysis is affected by the data quality of captured data greatly.
This 6C system might be the backbone of Cyber-Physical System:
Well, the article can’t be completed without discussing the pros and Cons of datafication. So, have a look!
It all depends on data creators that how they control the use of big data. This kind of data is not inherently bad. In fact, with the passage of time, every tool is updated and their use can be good or bad.
In my view, Big data initiative is “intriguing, annoying and thrilling.” actually all in one.
Here, I am thinking that what could be the more appealing? Do tell me if you get any 😀