In the first section we mentioned that the search engine has its own algorithm.These evolutionary methods are also called search engine ranking factors.
As more than 200 ranking factors, and search engine companies in order to continuously improve the search results in order to obtain a larger search user market, it will normally modify the ranking factors and adjust the individual weight of various factors used to help search engine better To assess the quality of the page. So to understand SEO, you must start from the search engine ranking factors.
This section allows us to look at what SEO ranking factors include.
SEO ranking factors can be divided into four categories:
- In-page ranking factors (On-page ranking factors)
- Off-page ranking factors
Each of these categories contains different categories, and each category includes one or more SEO ranking factors.
Ranking factors should be applied in conjunction
Because all the search engine ranking factors add up to more than 200, if you want to do SEO, remember that no one factor can independently lead or ensure the search rankings. For example, you have a great title, you also provide html code to help search engines identify web content; but if your content is so bad, that even if you have a good title, but also on your page rankings do not help The
Similarly, even if your page gets a lot of connections, but if these are low quality, then your rankings do not have long-term help.
However, if your site meets a variety of positive ranking factors, then your chance of success will increase accordingly. On the contrary, the more negative factors you have, the lower the success rate of your site.
Now let’s take a look at the content of each category.
1. Station factor
There are three major categories of optimization factors in the station, including all factors within the control of the owners. These include:
- Content (quality)
- HTML syntax (to help the search engine to determine the relevance of the content)
- The structure of the site (whether it’s easy for the search engine to interpret the site’s content)
2. Outside factors
Outside ranking factors include those who can not directly control the elements of the owners. The search engine recognizes that a single reliance on site factors is not enough to fully determine the quality of the site or relevance. Especially when some webmasters will deliberately or overuse the use of station factors to create the illusion of their web relevance.
More importantly, there are billions of pages on the web that are not enough to get clues from the station. So the search engine needs more signals to assess which is the best page for a search.
These off-site optimization factors include:
- The number of connections, quality, stability and so on
- Community media feedback
- Website trust
- Personalization of the site
Search engine companies want all webmasters to perform the right SEO to help them provide quality search results to users. Therefore, the search engine company will directly support the owners, providing SEO technical assistance.
Whether the site is blocked by the search user, is another signal to determine the merits of the site. If the searcher does not like the content of a website, then, even if the site does not violate any fraud rules, they can also block the site. And this barrier action, the site will have a decisive impact on the ranking.
Summary: good SEO should stand the test of time, rather than in the search engine algorithm to find loopholes, find shortcuts. Because search engine companies have a lot of resources, you can constantly fix the various ranking factors (like Google algorithms); they also have the advantage of changing the rules of the game at any time. So, instead of taking the time to take the shortcut, not as good as spending time to build a real high-quality site, the early may spend more time, but later you can enjoy the search engine to bring you long-term traffic!
The above is the main factor of the site ranking profile.